[November 2025 Update] The Japanese pet tech market has now surpassed 1.9 trillion yen (approx. $12.5B USD). This year became the standard for "AI-driven pain detection" and the battery revolution of the Catlog 2. Here is a comprehensive summary of the latest devices to check for the year-end shopping season and the trends symbolizing 2025.
With only a little time left in 2025, the most talked-about phrase in the Japanese pet industry this year has undoubtedly been "Understanding via AI."
Monitoring cameras used to be just for "checking in while you're away." However, in 2025, technology has evolved into a partner that tells us "if our beloved dogs or cats are feeling pain right now" or "if they are mentally calm."
In this article, based on the latest market data as of November 2025, we look back at the notable pet tech products released this year and the technology trends that dramatically changed our pet lives. Please use this as a reference for Christmas and year-end gift selection.
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| Smart living in 2025, where AI watches over pet health as a member of the family. |
1. 2025 Pet Tech Market: Factors Driving Growth to 1.9 Trillion Yen
According to data from the Yano Research Institute and others, the domestic pet-related market size is predicted to reach approximately 1,925.7 billion yen in 2025, with the "Pet Tech" sector driving this growth.
Of particular note is "Nekonomics" (the economic effect related to cats). It is estimated to have an economic ripple effect of approximately 2.9 trillion yen in 2025 alone. While the number of dogs kept is on a downward trend, the cat market is forming a huge economic zone through fusion with technology (automated toilets and health management devices).
💡 Keywords for 2025: "AI Understanding" and "Disaster Prep"
Moving beyond mere convenience goods, the role of these devices as "dual-use disaster prevention tools" that protect pet lives during emergencies has become established. A "Pet Disaster Prevention Zone" was newly established at Interpets 2025, and functions such as location tracking and evacuation shelter information sharing are becoming essential.
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| The latest wearable device with significantly improved battery life, making it stress-free. |
2. [2025 Launch Calendar] A Look Back at Trending Products & Services
We look back chronologically at the major products released in 2025 that made an impact on the market.
📅 Jan - Mar: Evolution of Wearables
- Catlog 2 Launch: The biggest issue, battery life, was improved, dramatically reducing charging frequency. The design was also made lighter, reducing the burden on cats.
- PETOKOTO 10th Anniversary Expansion: Strengthened collaborations with lifestyle brands like Dean & Deluca, cementing the transition from a tech company to a "Pet Lifestyle Brand."
📅 Apr - Aug: Spread of AI and Biometrics
- Expansion of Petnow: Not just dog "nose prints," but cat "face recognition" identification technology was featured on TV, spreading awareness as an identification method following microchips.
- CatsMe!: The number of users for this app, which detects pain through AI "facial expression analysis" of cats, surged. Coordination features with veterinary hospitals were also strengthened.
📅 Sep - Nov: Full-Scale Entry of Appliance Manufacturers
- Entry of Haier and others: Major appliance manufacturers expanded their lineups of pet-specific appliances (temperature control houses, grooming vacuums). Designs that rival general home appliances became a trend.
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| The latest automatic toilet featuring a design that blends with interiors and identification functions safe for multi-pet households. |
3. From "Recording" to "Preventive Medicine": Capabilities of the Latest Devices
The biggest feature of the 2025 models is that AI analyzes the collected data and urges specific actions for the owner.
For example, the latest automatic toilets (PETKIT Pura Max Pro, etc.) and monitoring cameras do not just record the number of excretions, but detect "sudden decrease in urine volume (suspected stones)" or "abnormal stay time in specific places" and suggest the timing to go to the hospital via push notifications.
"Pet tech in 2025 has evolved into a translator that speaks for them when they feel 'pain' or 'distress'."
In addition, demand for senior pet care is increasing, and smart beds that automate bedsore prevention and body temperature management for bedridden pets are gaining high support from owners who want to reduce the burden of care.
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| Knowing the details of your dog's "now" even when you are out. App evolution that turns anxiety into peace of mind. |
Summary: What to Prepare for 2026
The 2025 pet tech market was a year where "peace of mind" was visualized like never before due to the practical application of AI technology. From now until the end of the year, high-priced automatic toilets and monitoring cameras will be the targets during Black Friday and Christmas sales.
Introducing new devices is not just a luxury. It is an "investment in the future" to extend the healthy lifespan of your beloved family members and spend even one more second with them.
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| Technology is proof of love. To protect time with your beloved family. |
2025 Edition: Frequently Asked Questions (FAQ) About Pet Tech
Q. How long does the Catlog 2 battery actually last?
The Catlog 2 released in 2025 has been improved to run for up to about one month on a full charge, depending on the usage environment. It has received high ratings from many users for being freed from the frequent charging stress of the old model.
Q. Which monitoring camera is best for elderly dogs?
For senior dogs, models equipped with AI functions that detect and notify when there is little movement, or conversely, abnormal movements like wandering or seizures, are recommended. Latest models like Tapo C225 and Furbo are recommended for their high accuracy in detecting intrusion into specific areas and barking.
Q. Can automatic toilets be used for multiple pets?
Yes, the latest 2025 models (PETKIT, Catlink, Neakasa, etc.) can accurately identify "which pet used the toilet and when" using weight identification and facial recognition by camera. It can be said that introducing one for a multi-pet household has great merit for health management.